Inc.
OpenAI’s new GPT-5 is designed to make software building easier, letting founders and CEOs co-create prototypes with engineers directly in ChatGPT for faster feedback and execution. Priced lower than expected, its API is already being used by companies like BBVA and Amgen, giving OpenAI a competitive edge over rivals like Anthropic.
OpenAI Execs Say Your Company’s Workflow Is About to Get Easier With GPT-5
Author: Ben Sherry
OpenAI’s GPT-5 is here, and two of the company’s top executives say the new AI model will have a profound impact on how business leaders express their vision to teams, particularly with engineers.
In an interview with Inc., Giancarlo Lionetti, OpenAI’s chief commercial officer, and Olivier Godement, head of product for OpenAI’s API platform, gave examples of how GPT-5 has impacted their own workflows, and also explained how the company was able to price its new model so affordably.
The impact may be most evident within ChatGPT itself. GPT-5 is especially good at software engineering, and OpenAI has created a tool that allows users to run code written by AI directly within ChatGPT. This means if you ask ChatGPT to create a piece of software, like a website or a game, you can do so and make edits to that software without leaving the app.
Godement anticipates that by making software engineering more accessible to people without technical programming skill, founders and CEOs will be able to communicate more effectively with their engineering teams. In his own work, managing multiple teams of project managers, Godement claims to have already noticed a shift. Before GPT-5, he says, his project managers would spend much of their time creating highly detailed product requirement documents, which they used to give engineers a roadmap for building a specific product. Now, he says, his project managers are using GPT-5 to vibe code software prototypes, giving engineers a better idea of what the finished product should look and feel like.
Lionetti, OpenAI’s commercial leader, refers to this new process as co-creation. “You’re going to see founders prototyping what they want and literally sitting with the engineers and tweaking it, in ChatGPT, in real time,” he explains. According to Lionetti, engineering teams can expect “faster iteration cycles and crazy-fast feedback loops. It’s going to give more room for founders in particular to execute their vision with engineering.”
GPT-5’s other major area of impact will likely be within OpenAI’s API business, which enables developers to connect their applications to the company’s AI models. API access to GPT-5 costs $1.25 for every million input tokens (units of data) processed by the model, and $10 for every million output tokens generated by the model. This pricing was cheaper than many expected it to be, costing even less than GPT-4o, the company’s previous flagship model.
Godement, who runs the API business, says they achieved the low pricing by compressing their models into smaller packages, and with breakthroughs in the “extremely complicated engineering of GPU inference.” In AI terms, “inference” refers to the act of running a model, which requires a vast interconnected network of GPUs. By making this process more efficient, Godement says, OpenAI is able to keep its API prices relatively cheap.
This pricing, combined with GPT-5’s capabilities, Godement says, is opening up new use cases for AI. For example, he says, Spanish bank BBVA is giving the model large, sensitive financial documents for analysis that were too long and complicated for previous models to handle. Meanwhile, biotech pioneer Amgen claims to have seen big improvements to accuracy and reliability by using GPT-5.
GPT-5 may help OpenAI recapture business from Anthropic, one of its chief rivals. Anthropic’s Claude models are popular among developers, and according to reporting from The Information, while nearly all of OpenAI’s revenue comes from ChatGPT, most of Anthropic’s revenue stems from its API business. By releasing a faster, smarter, and cheaper model, OpenAI could take the wind out of Anthropic’s sales.
Credits: TCA, LLC.