Quartz
AI chatbots are starting to influence where people shop, and Walmart and Costco appear to have an early advantage.
UBS finds AI chatbots recommend Walmart and Costco over Amazon
Author: Cris Tolomia
UBS analysts have found that AI chatbots are more likely to recommend Walmart and Costco to shoppers than Amazon, a development the firm says signals a new battleground for retailers vying for consumer attention.
UBS researchers laid out their conclusions in a Monday research note, according to MarketWatch. The analysis looked at how tools such as Claude and ChatGPT field shopping queries, finding that both show a consistent preference for brick-and-mortar chains over Amazon.
The results come at a moment when visibility in AI-driven search is taking on growing strategic importance, with certain retail and restaurant chains already moving to forge ties with leading AI developers, according to MarketWatch.
Credits: TCA, LLC.