Tag: Creators

  • Women Dominate Online Influencing, Yet Paid Less

    Men earn 40% more per brand deal than women, even though women make up 72% of influencers. Too many women in beauty and fashion drops prices. Also, women are called “influencers” while men are seen as “creators,” which hurts pay. Picking a niche helps earnings.

  • For Gen Z, Viral Videos are the New Primetime

    Gen Z isn’t just watching creators—they’re choosing them over traditional entertainment. Over half prefer social media content, finding it more relevant than TV and movies. They also feel a deeper bond with influencers. Meanwhile, streaming costs frustrate viewers, and platforms battle for attention in a world where creators dominate.

  • TikTok’s Near-Death Experience Boosted The Brand

    TikTok’s close call with being banned in the U.S. turned into a major branding boost. The panic and outcry over the potential ban brought huge attention, helping the app grow its user base. Despite political issues and legal challenges, TikTok bounced back, sparking new trends and securing its spot in U.S. culture.