Tag: Duolingo

  • How AI Broke Duolingo

    Duolingo’s CEO Luis von Ahn sparked backlash by declaring the app “AI-first,” upsetting a loyal community that loved its playful mascot, Duo. Contrition and tangible actions later helped the brand regain trust and stabilise growth.

  • Duolingo’s Latest Stunt Shows Innovative Strategy

    Duolingo’s stunt of faking the death of its mascot, Duo, shows how powerful creative marketing can be. By tapping into cultural trends, disrupting expectations, and using humor, the campaign sparked widespread attention and engagement. It highlights the importance of bold, shareable moments that emotionally connect with audiences and build lasting buzz.