Tag: Marketing

  • AI Can Save Time And Money For Small Businesses

    Marketing expert Cathy Balach says small businesses can use free AI tools like ChatGPT and Gemini to save time on marketing and analysis but warns owners must verify results and keep human judgment involved.

  • Coca-Cola Brings Back ‘Share a Coke’ for Gen Z

    Coca-Cola revives its “Share a Coke” campaign for Gen Z with more names, digital features like “Memory Maker,” and a McDonald’s partnership. While aiming for personalization, it feels less exciting in an AI-driven era. A nostalgia-driven approach might have worked better.

  • The New Challenges of Brand Management

    Brands have evolved from symbols of quality to powerful markers of personal identity and cultural values. With social media amplifying consumers’ voices, companies must now take clear stances on social issues. Successful brands like Dove and Nike connect emotionally with consumers, making it essential for brands to align with their audience’s beliefs and values.